It is never our intention to 'blind clients with science'. With so many changes in the technology and approach we look to make this information accessible for all of our clients - from those that have a sound understanding of 'the web' already, to those that are unsure what a browser is. It is important to us that clients feel part of the process and not being overwhelmed by things that they don't understand can be the first step in helping to engage.
In the interest of simplifying what we do we refer to types of website by using 3 basic categories which cover the main functions of a typical website. Obviously more than 1 category can apply to the same website. Our portfolio shows case studies under the category that is most applicable to that project. In time we will expand on the information below.
The internet is, increasingly, the first place a potential customer will look for goods and services. Even if you have no products to sell or new news to shout about, it is essential to be represented online.
Websites enable a business to inform users of products and services on an ongoing basis. A content managed site allows updating at any time, whilst changing the content gives users a reason to revisit.
A website is a very cost-effective sales outlet with reduced administration and no need for retail premises. People can purchase online in the comfort of their own home at any time of the day or night.
If you are unsure on terminology and what it means then this guide will be all you need to understand the basics.